Red Bull Culture Clash limited can
Red Bull has launched a limited edition Culture Clash can to support its summer music event, Red Bull Culture Clash, which brings together four new crews and four new sounds in a showdown inspired by Jamaican soundclash culture.
The London event takes place in June, aimed at driving relevance and brand love for Red Bull with 18-24 year old consumers. From April 18th 2016, all Red Bull Energy Drink Cans will feature a limited edition design that includes striking visuals of the live Culture Clash, reinforced with in store POS. The event will also be supported with city wide advertising and sampling, while a competition on the Red Bull website offers fans the chance to win VIP tickets to the event.
