Pizza Hut Restaurants has appointed Birmingham-based marketing services and technology company Inspired Thinking Group (ITG) to provide print and artwork services for all its restaurants in the UK.
The three-year contract also includes content creation and distribution for the restaurant chain’s digital screens and management of conferences and events.
Pizza Hut Restaurants has been working with ITG for several years, but the new deal sees the marketing company take over the production of all restaurant artwork at its 24/7 content creation studio in Fort Dunlop near Birmingham.
ITG will also manage menu and POS printing, as well as providing website management of online menus that link to the company’s ordering app.
Ian Straughan, Pizza Hut Restaurants UK’s Head of Brand Development, says: “Pizza Hut Restaurants has a great existing relationship with ITG. We have worked with them as partners on numerous projects.”
Jo Cooper, ITG’s customer service director for Pizza Hut Restaurants, said: “We are extremely excited to formalise our relationship with Pizza Hut Restaurants. They’re a great team to work with, and they provide us with a huge variety of interesting work across print and digital marketing, as well as special projects such as their annual conference and other marketing initiatives.
ITG also provides the restaurant chain’s Restaurant Support Centre with support through its proprietary resource management platform, Media Centre. Media Centre is ITG’s cloud-based marketing automation platform. It manages campaign planning, assets, suppliers, requests for quotations, briefing, approvals, stock ordering and reporting.
Founded in 2009, ITG is a specialist marketing services and technology business that helps major brands and retailers improve the efficiency, speed, cost and control of their marketing operations. ITG employs over 500 people and the group has recently opened offices in Chicago and New York. Clients include Heineken, M&S, Audi, Tesco, Joules, Puma, Škoda, Pizza Hut, Renault, Sainsbury’s, Bourne Leisure, Cath Kidston and Care UK.
