Experience12, the UK’s leading pop culture brand experience agency, has appointed industry veteran Nick Swift as Client Services Director in a newly created role.
Swift brings his 20 years of events, experiential and content marketing experience to Experience12. He has worked at some of the industry’s leading agencies, most recently from Circle Agency, where he was Group Account Director, following his role as Director of Brand Experience at Retail Marketing Group (RMG). Nick has led numerous prestige campaigns over the years that have won industry awards, including IPM and FMBE golds.
Swift has worked with leading gaming, toy and entertainment brands including PlayStation, Electronic Arts, Activision, Hasbro, Capcom and Team17 that perfectly align with Experience12’s specialised focus on pop culture marketing, making him well-positioned to understand and serve the agency’s client base.
Working as a part of the senior management team with Business Director George Bateman, Head of Production Nick Parker and Founder Chris Whittle, Swift will focus on consolidating the agency’s best in class client servicing in addition to supporting the agency’s growth plans. His appointment comes, as Experience12 expands its work within the gaming and entertainment sectors in the UK and Internationally.
Swift will take up his position with immediate effect.
“I’m extremely excited to be joining the team at Experience12, an agency I have long admired. I’m passionate about brand showmanship and building fan love – and I’m looking forward to working with Experience12 clients old and new to create campaigns that both dazzle and deliver.”
Nick Swift, Client Services Director at Experience12
“Given the extraordinary year for the agency it’s a great time for Nick to be joining the team. We were looking for someone with a strong track record in our core pop culture sectors with a demonstrated experience in securing campaigns and successfully delivering them for clients. It was clear even from our initial conversations that Nick understood the board’s vision for Experience12’s future. We’re looking forward to working with him on developing that future and the many exciting adventures ahead.”
Chris Whittle, Founder and Managing Director at Experience12
About Experience12
Experience12 is an independent, award-winning agency specialising in experiential marketing and events across the Film, TV and video game sectors. With unrivalled insight into the fan audience through years of research, we utilise data, trends and the demands of this powerful pop culture audience to deliver events with stand-out results for the biggest entertainment brands in the world. Based in London but operating globally, our services include creative, experiential events, exhibition stand design and build, PR stunts, press and influencer engagement and national and worldwide tours.
