Absolut has unveiled its latest limited edition bottle, Absolut Electrik, supported by a ‘Shazam’ neck collar promotion and Ibiza Absolut Nights prize draw.
The prize promotion offers the chance to win an all-inclusive weekend in Ibiza for the winner and three friends plus access to an Absolut Nights party. The trip can only be taken over the weekend of August 19th to 21st 2016.
Fans can also use the Shazam app to scan the neck collar to access recipes and other content about Absolut.
The new limited edition bottles are available in two metallic colours – blue and silver – designed to evoke feelings of energy capable of turning any night Electrik.
Adam Boita, head of marketing at Pernod Ricard UK, says: “The Electrik bottle exemplifies Absolut’s mission to transform an ordinary night into the extraordinary. It’s also the first time we’ve launched a set of two collectable bottles, using a bold and minimal design to bring a feeling of energy to our iconic bottle.”
The UK Shazam promotion comes six months after the brand ran a similar neck collar promotion in Canada, through Canadian drinks company Corby Spirit and Wine. The neck collar has an invisible watermark which can be read by the app’s image recognition software.
