Automobili Pininfarina launched with a clear vision to develop the most powerful car ever designed and built in Italy: the Battista pure-electric hypercar. Battista is faster than a current Formula 1 race car in its 0 -100 km/h sub-two second sprint, and with 1,900 hp and 2,300 Nm torque on tap, combines extreme engineering and technology in a zero emissions package.
Greentech Festival has been established by a visionary group of entrepreneurs and sustainability champions. The Battista’s new and unique ‘PURA Greentech’ livery was designed to celebrate the purity of its zero emissions technology and the company’s wider sustainability philosophy. Beneath the new Greentech-inspired design and full carbon body the Battista represents a new standard in electric performance and luxury as yet unachieved by any established car brand.
Michael Perschke, CEO for Automobili Pininfarina, said: “Battista is ground-breaking in every sense, with a combination of breath-taking beauty and unprecedented performance like nothing before it. In 2019, our team of experts is excited to present the most powerful Italian car ever created at a series of thrilling events across the globe.”
TRO is working in partnership with Automobili Pininfarina to design a series of exclusive luxury showcases to support the launch of Battista in key markets across Europe, Middle East and Asia.
The Battista made its UK debut at the Goodwood 77th Members’ Meeting, with a subsequent regional premiere in Dubai in April. The next showcase is scheduled to take place at the Greentech Festival in Berlin on the 23rd May.
Sandra Mardin, Strategy Director at TRO, said: “At TRO our strategic approach is rooted in human behaviour, which enabled us to demonstrate a clear understanding of the Battista audience and get to the heart of their attitudes and motivations. We are delighted to be working with Automobili Pininfarina and its discerning clients throughout the global launch of its new design and technology masterpiece.”
