The IPM is an Association Partner of the Event Production Show and sole sponsor of the Brand Experience Theatre – a unique presentation and networking space located at the heart of the event.
On the 26th February, the IPM Experiential Community will be hosting two sessions at the Brand Experience Theatre, that can be attended by anyone who registers for a free event pass.
Measuring the effectiveness of Experiential Marketing (11.30am, 26th February)
The first session will take place from 11:30am – 12:20pm and will focus on ‘Measuring the effectiveness of Experiential Marketing.’ The IPM Experiential Community will present their recently launched measurement and effectiveness tool and the latest data and insights. The tool reflects the IPM’s belief that experiential marketing can and should be measured and bench-marked. For the past 2½ years, the Experiential Community has been addressing this challenge and in this session will be providing an update on its exciting progress.
Presenting this session will be:
- Steve Messenger, Managing Director, RedRoute International Ltd
- Claire Grecian, Found and Managing Director, Circle Agency
- Fiona Sutherland, Client Services Director, i2i Marketing
- Carlo Montemarano, Associate Director, Haygarth
- Paul Cope, Managing Director, The IPM
How to maximise experiential staffing of the future (2pm, 26th February)
The second session, taking place from 2pm – 2.50pm will focus on experiential staffing of the future. This session will look at the trend towards commoditisation of experiential staffing and will explains why we shouldn’t forget the vital role that people will increasingly play in successful brand experiences. The Experiential Community will identify what staffing of the future will need to look like to ensure the continued success of experiential marketing, and how agencies and brands can ensure that we don’t forget the human.
Presenting this session will be:
- Andrew Orr, Client Services Director, TRO
- Helen Hanson, Founder and Creative Director, Hel’s Angels
- Neil Survilla, Business Director, Kreate
- Joe Sheppard, Managing Director, POD Staffing
- Paul Cope, Managing Director, The IPM
The Experience Economy (12.30pm, 26th February)
Taking place at 12.30pm on the Main Stage, two IPM Members will be involved in a panel discussion on the experience economy. Claire Grecian from The Circle Agency and Caspar Mason from Jack Morton Worldwide, alongside other experiential agency leaders, will talk about consumers’ raised expectations of experiential at events.
To register your interest for any of the above events, click here.
