The Kraken Black Spiced Rum have relaunched their Halloween Kraken Screamfest activation across 5 UK cities. Delivering the campaign was brand engagement and live events agency, Hel’s Angels, who invited guests from carefully selected drinking establishments to join in toasting the Kraken’s evil escapades.
Armed with custom Kraken ink pens, the Hel’s Angels ‘Kraken Hunters’ called on imbibing members of the public to root for the dark side and sign their soul to The Beast. With their ghostly contract remaining in the ‘jar of souls’ until the close of the evenings festivities, the winning name was then drawn with one lucky winner receiving a rich Kraken Treat Box full of dark delights and a round of Kraken cocktails.
Consumers were gifted with branded Screamfest t-shirts and Kraken black lollipops, all the while being encouraged to share their experiences on social media for a chance to win even more prizes.
