Confectionery brand Kinder is re-running its award-winning trade competition this Easter, offering retailers the chance to win one of five packs including everything they need to host an in-store Easter Egg Hunt for their local community, including posters for store windows, branded goods and free stock.
This year, retailers will also have access to bespoke social assets to drive further excitement in their community ahead of Easter.
Kinder was a key driver of growth for brand owner Ferrero over Easter in 2017, with its Kinder Seasonal range being the fastest growing brand amongst the top 10, reaching almost £20m. Kinder attributes this success at least in part to its Kinder Easter Egg Hunt is back.
To enter the competition, retailers must complete the form online at https://www.yourperfectstore.co.uk/ Entries opened from 9th March and winners will be announced towards the end of March, ahead of the activation of the Kinder Easter Egg Hunts between March 30th and April 1st – over the Easter Weekend.
Levi Boorer, Customer Development Director, Ferrero, says: “We’re keen to help our retailers give back to their local community, especially during the Easter period. Last year’s Easter Egg Hunt activity was a great success as retailers saw an increase in their Easter sales year-on-year, as well as increased basket spend compared to the previous week of trading. We are looking forward to seeing the results achieved this year and to spread a little joy this Easter.”
Ferrero is a leading family-owned global company and is the fourth-largest player in the global confectionery market. Its brand portfolio includes: Nutella, Ferrero Rocher, tic tac, Kinder, Kinder Bueno, and Thorntons.
