Love2shop Business Services, the corporate division of Park Group plc, has acquired brand engagement specialists Fisher Moy International Limited in an all-cash deal for an undisclosed sum.
Chris Hartley, Director of Love2shop Business Services, says: “The synergy between the two businesses made this acquisition an easy decision all round. With our market-leading consumer reward technology combined with FMI’s strategic alliances with its client base, we can now offer an end-to-end engagement boosting service for any business that wants to improve its relationship with customers and employees.”
John Fisher, Managing Director, FMI Ltd., adds: “Love2shop is one of our most respected clients. They had previously asked us to devise an online engagement platform for their many corporate clients. After a few months, it became apparent that we could offer their clients a much broader engagement service than the provision of rewards alone, so a closer type of cooperation was discussed.”
FMI will remain based in Chilton, Buckinghamshire and will initially continue to operate under the existing brand to spearhead Love2shop’s engagement services expansion and act as a local base for clients in London and the Thames Valley.
Love2shop is the UK’s leading multi-retailer gift voucher and prepaid gift card, accepted at over 150 major retailers with more than 20,000 stores UK wide. Love2shop schemes are tailored to individual customer needs, principally recognising and rewarding a range of consumer behaviors. These include customer loyalty and acquisition, referral generation, market research and sales promotions, as well as staff motivation and reward.
Fisher Moy International Limited (FMI) is a strategic brand engagement consultancy with more than 30 years’ experience working with major blue-chip clients.
