Zipcar, the UK’s largest car club, is running a summer roadshow featuring the Zipcar Flex Challenge, offering consumers the chance to win free driving credit for a year from the car sharing brand.
The activation kicked off last week and will visit a range of events, shopping centres and train stations within the Zipcar Flex boroughs of Westminster, Hackney, Islington, Lewisham, Lambeth and Wandsworth. There will be 24 days of experiential activity between now and September.
Created by global brand experience agency Sense, the campaign will use the Zipcar Flex Challenge game to introduce consumers to Zipcar Flex and drive acquisitions to the service. Zipcar Flex was launched in July 2017 and is a one-way drive and drop service, which gives Londoners greater flexibility to get more out of their city and travel around London how they want to. Londoners within designated Zipzones can pick up and drop off cars wherever is convenient, using an app to identify available vehicles.
Zipcar members can choose between two options via the same Zipcar app: Zipcar Flex or the original Roundtrip service, which operates from dedicated on-street Car Club Only bays all across the city and which involves Londoners picking up and dropping off a Zipcar in the same location.
Garry Thornton, Senior Marketing Manager at Zipcar, says: “Experiential provides the perfect vehicle to spread the word about our new Zipcar Flex car service as it allows us to engage with Londoners directly in the numerous Zipcar boroughs.”
Jess McGillivray, Account Director at Sense, adds: “Our striking branded stand and team of Zipcar Flex brand ambassadors will be touring the Zipcar boroughs over the summer, inviting consumers to sign up to Zipcar Flex for the chance to win driving credit, whilst also showing them just how easy it is to get wheels when you want them.”
Zipcar is the world’s leading car-sharing network, operating in urban areas and university campuses in over 500 cities and towns across Belgium, Canada, France, Spain, Taiwan, Turkey, the United Kingdom and the United States. Zipcar offers the most comprehensive, most convenient and most flexible car-sharing options available. It is a subsidiary of Avis Budget Group, Inc, a leading global provider of vehicle rental services.
With locations in London and New York, Sense is a multi-award winning brand experience agency working for clients including The Economist, Coca-Cola, Activision, Mars, Canon, Molson Coors, and Mattel. It won the IPM Awards 2017 Grand Prix for its #H2O activation, part of its ‘Discomfort Future’ campaign on behalf of The Economist.
