Birds Eye are bringing fun and sun to supermarket freezers with ‘Win Trips With Chips’.
Created by Cat Among The Pigeons, this major on-pack promotion teams up with Jet2holidays to offer shoppers an unforgettable summer experience. ‘Win Trips With Chips’ will run across millions of packs of Birds Eye chips, waffle fries, and dippers until June 2025, connecting with consumers during a key time for planning family holidays.
The promotion features 10x all-inclusive holiday prizes to be won, each worth £4,000. To further capture attention, Cat Among The Pigeons has introduced a unique prize giveaway of Chip Flops—pairs of sandals designed to be the talk of social media this summer. In addition, 1,000 lucky runners-up will receive a £10 OFF Birds Eye coupon, encouraging shoppers to explore the wider range of Birds Eye frozen meals.
Adding even more value, EVERY pack also features £70 OFF your next Jet2holidays booking to be claimed when you enter at www.birdseyetripswithchips.co.uk.
Paul McGann, founder at Cat Among The Pigeons adds “Families still want great taste AND value with their weekly food shop and this new promotion really delivers. Birds Eye chips, dippers and waffle fries are firm family favourites and alongside Jet2holidays, they feel like the perfect summer partnership. The campaign features some exciting freezer takeovers in-store and online and we’re confident ‘Win Trips With Chips’ will bring more fun and sunshine to the frozen category.”
