We are delighted to let you know that, on March 15th 2023, IPM member Mando is launching a new white paper with YouGov “Understanding Loyalty in Europe”. The first of its kind, this study explores loyalty membership, appeal and impact across 24 European countries. It also introduces a new loyalty metric the Loyalty GaugeTM – which ranks the countries for loyalty engagement and features in-market and programme case studies from 10 expert contributors. The paper will be available to download from www.mando-connect.co.uk and if you have any questions please get in touch with Charlie.Hills@mando-connect.co.uk.
