As another year of IPM Bitesize comes to an end, we thought we would summarise the ten most read campaigns of 2019. Descending from 10, we have…
10. Müller Rice launches unique sound chip campaign
Delivered by IPM Members, ATOM Marketing, this campaign offered shoppers the chance of finding ‘singing’ Müller Rice pots. When a customer heard the Muller rice bear singing “mmm tasty” as they peel back the lid, it means they have won £1,000. This campaign even won that week’s Campaign of the Week.
9. The O2 turns into The O3 for Drake’s 2019 London Residency
We have the infamous O2 arena changing its signage to the O3 to honour the Canadian rapper, Drake’s ‘God’s Plan’ lyric during his sold-out shows in London.
This one demonstrates the power of pop-culture artists in brand activation.
8. KitKat gives consumers the chance to win dream getaways
Wouldn’t be a 2019 roundup without IPM Members, Nestle’s KitKat, nestling their way into the leaderboard. This on-pack promotion gave consumers in the UK and Ireland the chance to win a holiday break to one of ten warm and exotic destinations.
Oooh LaLa Kitkat!
7. McDonald’s asks customers, ‘Peely Peely?’ to kick off annual Monopoly game by Leo Burnett London
Of course the spring season’s McDonald’s Monopoly game wouldn’t go unmissed as creative agency, Leo Burnett London, created the ‘Peely Peely’ advertising campaign to announce the return of their annual Monopoly promotion.
This campaign managed to ‘Peely Peely’ its way to the 7th spot. Not bad!
6. Huawei brings the Northern Lights to London
When Norway is just too far to travel to experience the Northern lights, why not bring it to London! Global technology leader, Huwaei took to London Tower Hill this year to showcase the Aurora Borealis with a series of lasers staged by immersive artist, Dan Archer.
He brought the ‘lit’ to this 6th spot.
5. Kings of Leon to open Fusion Festival’s new show, Fusion Presents
Electric Live bring electricity to this years Fusion Festival, with headline act as American, alternative rock band Kings of Leon.
4. Haribo invites shoppers to ‘hunt the double yolker’ to win a holiday
Taking 4th place was an easter-themed ‘hunt’ for ‘the double yolker’ in limited edition bags of Starmix.
Ain’t no two double yolker’s like the 4th place.
3. Quaker Oats offers consumers the chance to win a Nuffield Health package
January comes a time of oats and health, and it was no different this year. Quaker Oats partnered with Nuffield Health for an on-pack promotion offering consumers a free Nuffield Health day pass with every pack and an additional chance to win a Nuffield Health package worth £1,000.
Quaker nuffed the 3rd spot nice and slow
2. Cadbury Creme Egg and Booking.com launch hidden listing
The hunt is back, this time with white crème eggs. To celebrate this year’s campaign, Cadbury’s teamed up with Booking.com to hide a White Cadbury crème egg listing on the site. Those that found the property in Booking.com were able to book a one-nights stay in central London in the Cadbury Crème Egg-filled haven.
These guys had no option but to book the 2nd spot.
Which leaves us with no 1, the one we’ve been waiting for.
[Insert Drumroll…}
1. Irn-Bru set to launch Bru-Nanza on-pack promotion
Bru Nanza takes first place with its on-pack promotion giving consumers the chance to win Irn-Bru branded items, including Bru-Nicorn lilos, beach towels, fanny packs, beach balls and can coolers. A Summer Extravaganza.
There we have it. The top 10 most read campaigns of 2019.
This will be the final piece on IPM Bitesize for this year, before we jet off for the holidays. We wish you a merry Christmas and a happy New Year, and will see you in 2020 with fresh new campaigns for the year ahead
