Tag: confectionery, digital, food, Google, KitKat, Nestle, on-pack, on-pack promotion, partnership marketing, partnerships, QR codes, shopper marketing, YouTube
KitKat Youtube on-pack promotion
Nestlé’s KitKat brand is again teaming up with Google’s YouTube for a major promotion, with the confectionery giant producing 74 different promotional packs...
Clipper Teas New Year campaign
Fairtrade green tea brand Clipper Teas is running a ‘New Year Revolutions’ integrated campaign with outdoor and transport advertising and a ‘money back’...
Takumi links brands with Instagram influencers
Instagram is now more able to influence consumer behaviour than Facebook, Twitter and even celebrities, according to research published to mark the launch of Takumi, a...
Famous Grouse promo gets personal
Drinks company Maxxium UK is launching a new campaign for The Famous Grouse, the UK’s number one selling blended whisky, which include a brand new TV ad, a media...
