Tag: digital, digital displays, digital Out of Home, digital screens, DOOH, ethical marketing, free, free content, free promotion, health and wellbeing, Household cleaning, household products, laundry, leisure, location-based, marketing to children, marketing to families, marketing to mums, mobile, MullenLowe, Ocean Outdoor, OOH, Out of Home, Persil, play, proximity marketing, real-time, shopper, shopper marketing, shopping centres, Unilever, Westfield, WiFi
Persil celebrates 10th anniversary of ‘Dirt is Good’ with real-time DOOH park push
Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’...
tpf launches The Perfect LG TV Experience for LG Electronics
LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade...
Fanta delivers scary 4D Halloween lift experience
Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a...
Westfield London sees racing driver take DS Automobiles’ new electric car for a spin
Westfield London, more used to crowds of shoppers thronging its halls, was turned into a racetrack for a content marketing drive featuring DS Automobiles’ new electric...
Eurowings and partners launch #FlyWithEd VR campaign in London
German low-cost airline Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations...
Three partners Kinetic for VR experience for shoppers in London and Birmingham
Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and Kinetic, the specialists in contextually connecting and activating audiences on...
Sense’s Economist campaign wins Grand Prix at IPM Awards 2017
LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards 2017, taking home the trophies...
Zeek ‘gift cards for cash’ pop-up
Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a one-day pop-up shop offering consumers the chance to swap their unwanted...
Charlotte Tilbury Westfield ‘magic mirrors’
Charlotte Tilbury, the luxury cosmetics retailer, has launched what is claimed to be Westfield’s first ever interactive retail installation, to drive excitement and...
Samsung Galaxy Studio attracts 330,000
Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11th 2016, the company has...
