Tag: AR, augmented reality, company news, Institute of Promotional Marketing, IPM, personalisation, retail, shopper, shopper marketing, TRO, virtual reality, VR
TRO Retail takes ‘TRO Boutique’ to the Retail Design Expo
TRO Retail used last week’s Retail Design Expo to showcase a suite of creative technologies that are transforming modern retailing and shopper marketing, featuring...
Gillette runs VR experience in Australia
Procter & Gamble has launched its latest Gillette razor in Australia with an in-store virtual reality (VR) experiential activation at supermarkets and pharmacies...
Oculus launches UK experiential retail tour
Virtual Reality headset company Oculus has kicked off ‘Rift and Touch’, a retail brand experience taking place at shopping centres across the UK. The tour started...
Manchester Trinidad & Tobago push
The Trinidad and Tobago Tourist Board (UK) is running an experiential campaign on Saturday 1st and Sunday 2nd October 2016 at Manchester’s Trafford Centre, to promote...
BMW goes retro at Goodwood
BMW is going back to the future for its stand at this weekend’s Goodwood Revival historic motor race meeting. As the whole theme of the Goodwood Revival event...
PlayStation at EGX Rezzed
PlayStation offered gamers the chance to experience exclusive previews of PlayStationVR and its latest titles at video games event EGX Rezzed at London’s Tobacco Dock...
Samsung Galaxy Studio attracts 330,000
Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11th 2016, the company has...
Thomas Cook 360º VR fantasy flight
Thomas Cook Airlines is promoting its services with a real-time 360º Virtual Reality ‘Fantasy Flight’ allowing potential passengers to try before they fly –...
