Tag: brand activation, campaign, experience, promotional marketing, travel retail
Passengers enchanted by craft gin tasting experience at London airport
Aug 28, 2019
Handmade, small-batch Mermaid Gin, produced by the Isle of Wight Distillery, has been proving highly popular among passengers at Gatwick Airport thanks to the presence...
Play, imagination and creativity… the secret to brand storytelling in travel retail
Sep 24, 2018
Hamilton Sargent, Contentainment & WDFG Account Manager at Blackjack Promotions explains why great storytelling works so well in the airport retail environment....
Train stations are on-track to becoming one of the best places for brand experiences
Aug 21, 2018
When it comes to travel retail, train stations are rapidly catching up with airports, high streets, shopping malls and festivals, says Fiona Tindall from Blackjack...
Tiffany signature fragrance runs experiential at Heathrow T5
Nov 01, 2017
Tiffany is marking the launch of its new signature fragrance to the UK market with experiential activity in one of the busiest areas of Heathrow’s Terminal 5. The...
Ballantine’s Hard Fired ‘charred bars’
Mar 27, 2017
Ballantine’s Hard Fired whisky variant – matured in charred American oak barrels – has introduced multisensory charred bars to Paris airports to highlight the...
New appointments at Blackjack Promotions
Feb 21, 2017
Blackjack Promotions, one of Europe’s leading airport staffing, travel retail and experiential marketing agencies, has promoted two members of its team to senior...
Blackjack Promotions acquires Ireland’s Casey Recruitment
Jan 17, 2017
Blackjack Promotions, a leading UK and European provider of brand ambassadors and travel retail and customer service specialists in airports, has acquired Irish company...