Tag: brand activation, campaign, education, experiential, training
Hel’s Angels rolls out Seedlip seedsower activations
Hel’s Angels have rolled out frontline training in the casual dining groups where Seedlip is listed. Specially trained SeedSowers are providing bar staff with further...
Is 2019 the year medium sized agencies grow up?
According to the third annual JFDI New Business Barometer, the definitive guide to new business trends in the UK advertising and marketing agency world conducted by...
ZEAL kicks off 2019 with unique IPM training initiative
Integrated Marketing agency, ZEAL Creative, is on a mission to become the ‘World’s Most Recommended Marketing Agency,’ aiming to achieve this by building and...
IPM partners with jfdi to offer members discounted training workshops
The IPM Learning team is delighted to announce an exclusive, member-only partnership for 2019. . jfdi, one of the UK’s most progressive training organisations...
IPM 30 Under 30: Taking your imagination, thoughts and capability to the next level
Aliya Ladha, Marketing Executive at TCC Global, shares her experience of this year’s IPM 30 Under 30 programme. To anyone thinking about applying for the IPM 30...
30 Under 30: does digital marketing and online shopping mean the end for traditional retail?
The IPM’s 30 Under 30 programme, sponsored by Sodexo, is aimed at identifying some of the brightest and best young talent in the UK promotional marketing industry. The...
IPM Diploma and Incentive and Motivation graduation
The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...
Ex-Blackjack MD Sally Alington launches ‘service delivery’ consultancy Ethos Farm
Former Managing Director of specialist experiential and staffing agency Blackjack Promotions, Sally Alington, has launched a new global consultancy, Ethos Farm, which...
IPM 30 Under 30 2017 winners announced
The IPM has announced the results of its IPM 30 Under 30 2017 search for emerging talent in the promotional marketing industry. Carey Trevill, Managing Director of the...
How food and drink sampling must adapt to consumer and marketer needs
May 08, 2018
Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of...