Tag: beauty, Benefit Cosmetics, cosmetics, discounts, experiential, free promotion, retail, retailer loyalty, roadshow, roadshows, sampling, shopper, shopper marketing, stunts, toiletries, Trade in promotions
Benefit Cosmetics runs Extreme Brow Bar 65 feet above Thames
Benefit Cosmetics ran an activation at London’s Southbank Centre earlier this week featuring an Extreme Brow Bar – a cosmetics counter experience on a scissor lift...
How to find the right promotional mechanic for your campaign
Sep 05, 2017
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...