Tag: brand experience, children, event, event marketing, experience, experiential, kids, Lego, toys
LEGO unveils immersive family experience showcasing 60 years of creativity
This weekend (8th/9th December), LEGO Group will let families step into a world of brick-built Christmas wonder at the ‘LEGO Imaginarium’ – a unique space...
McDonald’s to offer Rubik’s Cube toys with Happy Meals internationally
McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal...
Sylvanian Families unveils world’s smallest fashion show
EPOCH making toys – the company behind collectible toy brand Sylvanian Families – is launching its new Town range by creating the world’s smallest fashion show,...
Heinz Pasta links with Play-Doh for daily prize on pack promotion
Heinz Pasta has partnered with Play-Doh for an on-pack promotion offering the chance to win one of 50 Play-Doh “Playful Pies” Playsets every day over an eight-week...
Aldi brings back Kevin the Carrot and links with Teenage Cancer Trust
Discount supermarket Aldi has brought back the star of last year’s Christmas advertising campaign, Kevin the Carrot, and given him a love interest Katie, with proceeds...
My Little Pony Friendship Tour returns to UK
The My Little Pony Friendship Tour, an experiential roadshow celebrating Hasbro’s iconic girls’s toy brand, My Little Pony, returns to the UK this summer...
The Nerf Test Centre tours UK
Hasbro toy brand, Nerf, has launched a new nationwide roadshow, The Nerf Test Centre, which will tour the UK from 28th July. The Nerf Test Centre sees the shipping...
PLAY-DOH Imagination Tour starts in the UK
Hasbro’s PLAY-DOH brand is visiting cities across the UK this summer with its Imagination Tour roadshow, encouraging families to have fun and be creative with...
Lego, Primesight take ‘gold spot’ ads into cinema foyer
Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen...
Hasbro Bop It! roadshow
Hasbro is running a shopping centre tour across the UK in the run up to Christmas to showcase the cutting-edge motion technology in its new Bop It! game, giving...
