Tag: brand characters, charity, charity donation, charity partnership, Comic Relief, competition, competitions, on-pack, on-pack promotion, oral care, prize draw, prize draws, prize promotion, Red Nose Day, shopper, shopper marketing, telethon, television, toiletries, TV, unique codes
Aquafresh Red Nose ‘Bonkers’ timers promo
GSK’s Aquafresh oral care brand has linked with Comic Relief 2017 and will be donating 10p from the sale of every specially themed pack from the Little Teeth, My Big...
Charlotte Tilbury Westfield ‘magic mirrors’
Charlotte Tilbury, the luxury cosmetics retailer, has launched what is claimed to be Westfield’s first ever interactive retail installation, to drive excitement and...
Blackjack creates #Wonderlust activation
Blackjack Promotions, a leader in retail-focused experiential marketing, has delivered a complete package for the launch activity of Michael Kors’ new perfume,...
P&G Herbal Essences ‘Free Haircut’
Procter & Gamble (P&G) is boosting consumer awareness of its Herbal Essences brand with a ‘Free Haircut’ promotion this summer. Running from now until...
Palmer’s #HairOnPoint push
Toiletries and cosmetics brand Palmer’s is marking the relaunch of its award-winning Coconut Oil Formula Hair Care range with an integrated digital and press campaign...
Carlsberg male toiletries back Movember
Carlsberg has launched a limited edition ‘Beer’d Beauty’ range with profits going to the Movember Foundation. To celebrate the launch the Beer’d Beauty series...
Do good things come in small packages?
Jan 08, 2016
Natalie Betts of Response One looks at sampling in cosmetics COMMENT The cosmetics industry is based around selling little objects of desire, and its marketers are...