Tag: IPM, news, TLC
If you want to stop smoking, try carrots instead
For a long while the debate has raged: “is it more effective to incentivise or to punish?” I fondly remember Rory Sutherland’s TED talk arguing the effectiveness...
Evolution of Lockdown
In a recent call with a potential client, we referenced Kantar Consulting’s graph on the public’s emotional response to the present situation. After the downward...
What is next for brands?
Rob Scott, Group Creative Director at TLC Marketing, shares what brands can do next as, ‘stay safe’ message no longer cuts it. Over the past two weeks like...
TLC Marketing appoints Emma Lloyd to UK board to boost comms strategy
TLC Marketing has named Emma Lloyd (nee Critchley) as its first board level marketer, with the brief of strengthening its new business and communication offerings. Emma,...
Yakult celebrates ‘The Science of You’ with new on-pack promotion
Yakult is giving customers the chance to enjoy a range of activities that are rewarding for both body and mind, in a on-pack promotional campaign created to celebrate...
Seven British agencies win at the IMC European Awards
UK agencies collected 15 awards in the IMC European Awards 2017, with two Gold, three Silver and 10 Bronze trophies being shared by seven British agencies. Gold awards...
NaturZ Foods offers customers a free cinema voucher on purchase
NaturZ Foods, which has been supplying independent stores with pulses, spices and rice since 2011, has launched a cinema ticket promotional reward campaign designed to...
Sense’s Economist campaign wins Grand Prix at IPM Awards 2017
LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards 2017, taking home the trophies...
UK wins 11 IMC European Awards
This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25...
Bosch Athlet TomTom Spark Promotion
Household appliances company Bosch is running a promotion offering a free TomTom Spark GPS fitness watch, worth £149.99, when they purchase a Bosch Athlet vacuum...
