Tag: Case Study, company news, direct mail, direct marketing, IPM, IPM Awards, loyalty, loyalty programs, M&S, Marks & Spencer, retail, retailer loyalty, store cards, The Lettershop Group, TLG
Case Study: Sparks hits the mark for M&S
Sparks hits the mark for Marks & Spencer ‘National Treasure’ Marks and Spencer introduced its first store card, ‘Sparks’, in 2016, offering a personalised...
