Tag: celebrity endorsement, content marketing, digital, Discovery UK, event marketing, experiential, partnership marketing, partnerships, social media, sports, television, tpf
Discovery UK supports Conway TV show
TV channel Discovery UK is supporting its new documentary series, Sean Conway: On The Edge, with an integrated campaign including a digital hub, PR, promotions,...
Volvic Juiced launches #smallvictories
Volvic Juiced, the UK’s no.1 juicy water brand, is launching its biggest ever brand campaign and innovation launch, including media partnerships, OOH, experiential,...
TV deal means Richmond’s Got Talent
Kerry Food Group’s Richmond sausages brand has linked with TV show Britain’s Got Talent for a new £1.5m marketing campaign including an on-pack offer amplified...
Highland Spring ‘Anywhere for Tennis’
Highland Spring is running a £3m ‘Anywhere for Tennis’ campaign, including a TV ad and an on-pack promotion giving consumers the chance to win thousands of tennis...
International Rescue Game of Thrones
Humanitarian relief organisation the International Rescue Committee is partnering US cable TV giant HBO and its hugely successful series “Game of Thrones” for a...
Savvy: Easter spend likely to hit £775m
Shoppers expect to see retailers putting on a show over Easter, with in-store egg hunts, recipe ideas, sampling and activities for kids, according to new research from...
Shreddies partners Britain’s Got Talent
Cereal Partners UK’s Shreddies breakfast cereal is partnering with ITV’s Britain’s Got Talent and will be leveraging the deal in marketing and promotions running...
Twitter shirt push for Football League Cup Final
The Football League is set to give fans of Liverpool and Manchester City an instant digital personalised club shirt in return for them backing their team ahead of this...
Pepsi MAX PepsiMojis UEFA prize promo
Pepsi MAX has launched a new football-themed campaign featuring top footballers from the English Premier League and Spain’s La Liga linking to the soft drink’s new...
Budweiser 2016 football activity
Budweiser is bringing back its Dream Goal campaign, where the UK’s amateur footballers submit pictures of their team’s dream goals for the chance to feature in the...
