Tag: experiential, Halloween, multi-brand activity, news, prize promotion, supermarket
N2O Collaborates With Tesco to Deliver Halloween Trail to Treat Multi-Brand Retail Experience Across the UK
Award-winning creative brand experience agency, N2O, is set to captivate shoppers this Halloween with the Trail to Treats touring roadshow, born from the...
Iceland launch world’s first in-store ice rink
To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice. A world first, supermarket aisles in...
Sainsbury’s Bude tunnel Christmas lights are switched on by ‘Plug Boy’
Sainsbury’s is today lighting up the town of Bude as its unusual supermarket tourist attraction gets a festive makeover just in time for Christmas. The famous car park...
Asda trials pizza delivery service in partnership with Just Eat
Asda has announced it’s now trialling in four stores its first pizza-delivery service in partnership with Just Eat, a leading global marketplace for online food...
Price promotions out of favour as £3.7bn in discounts vanish from shops
Tim Eales of IRI looks at the implications of the massive fall in the number of price promotions in retailers Increasing pressure on UK retailers to be more...
Weetabix offers £5 free fruit in on-pack promotion
Breakfast cereal brand Weetabix is running a free fruit on-pack promotion to help people start 2018 in a healthy way. The ‘£5-off’ fruit promotion runs from the...
Aldi brings back Kevin the Carrot and links with Teenage Cancer Trust
Discount supermarket Aldi has brought back the star of last year’s Christmas advertising campaign, Kevin the Carrot, and given him a love interest Katie, with proceeds...
5 loyalty trends for 2017
We’ve heard it all before – but, as we enter one of the most uncertain economic periods in recent history, rewarding customers for loyalty really is now more...
Valassis: coupons grow in popularity as store loyalty falls
Supermarket loyalty is decreasing, according to the latest research from Valassis: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%)...
