Tag: celebrity endorsement, chocolate, confectionery, EURO 2016, food, Football, international, Mars, partnership marketing, partnerships, retail, shopper marketing, social media, sponsorship, sports, sports sponsorship, television
Mars launches #Believe campaign 2016
Mars has launched a new campaign in support of the England, Wales and Northern Ireland national football teams in advance of the Euro 2016 football tournament in France....
Müller Team GB gold medal promo
Müller Yogurt & Desserts, Britain’s leading yogurt and chilled dairy pudding manufacturer, is celebrating its dual partnerships with Team GB and Team Ireland with...
Partnership Marketing: the perfect blend
Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend In an ever-changing marketing...
Rodda’s serves with the LTA
Rodda’s, the world’s leading producer of Cornish clotted cream, is serving up a sponsorship deal with the Lawn Tennis Association (LTA), which sees the brand...
Football Manager signs Carling iPint
Molson Coors, one of the UK’s biggest brewers, has announced a new partnership for its award-winning loyalty programme, iPint, with Football Manager, the best-selling...
Foster’s Official Lager of England Cricket
Foster’s lager is to be the Official Lager of England Cricket, having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Foster’s...
Visa Europe celebrates Olympic link
Visa is promoting its sponsorship of the Rio Olympics with the “Heart of the Olympian” campaign, alongside a collection of promotions and activations that will...
The Color Run Presented By Skittles 2016
The Color Run Presented by Skittles UK event series, which will be taking place in five cities throughout the UK this summer, has announced that Renault, Capri-Sun and...
Greene King: ‘What’s the Story’, London Glory
UK brewer Greene King has just launched a year-long experiential and social campaign to celebrate the new look and taste of its capital-inspired ale, London Glory, by...
UEFA EURO 2016 Trophy Tour
UEFA has announced details of its 2016 Trophy Tour, which will see the Henri Delaunay Cup visit 25 cities in France between April 1st and June 9th, carried on a special...
