Tag: alcohol, competition, competitions, cricket, England and Wales Cricket Board, English, Foster's, Heineken, instant win, international, magic moments, on-pack, on-pack promotion, partnership, partnerships, prize draws, prize promotion, prize promotions, shopper, shopper marketing, sponsorship, sports, sports sponsorship
Foster’s Melbourne cricket match draw
UK consumers are being offered the chance to win a trip for four adults to watch a top Australian domestic cricket match at the famous Melbourne Cricket Ground, courtesy...
Brands support LGBT Rainbow Laces
Adidas, Aon and Aviva are backing this year’s Rainbow Laces campaign, which is run by LGBT charity Stonewall UK to combat homophobia and transphobia in sport. The 2016...
Carabao launches through-the-line push
Carabao Energy Drink has launched a new multi-million pound integrated marketing campaign entitled ‘Free Your Inner Carabao’, featuring press, digital, outdoor,...
Copa90 launches refugee football cup
Copa90, the global football fans’ network, has united with charity and media partners to launch The Liberté Cup, a football tournament for refugees in the...
Duracell sets pace for Great Run
Duracell and the Great Run Series have announced that the Great North Run will feature pacemakers for the first time ever when the runners take to the streets of...
Eisberg wine partners Tour of Britain
Eisberg, the UK’s leading alcohol-free wine brand, has agreed a three-year sponsorship deal to become the Official Wine Partner for the Tour of Britain, the UK’s...
Haywards puts ‘Lad’ into salad
Haywards, Britain’s best-selling pickled vegetable brand, is set to launch a new campaign to target millennial males. The ‘Lad in Salad’ campaign is digitally led...
Ginsters win EFL tickets and tenners
Food company Ginsters has signed a new three year deal with the English Football League, and is kicking off the relationship with an on-pack promotion offering consumers...
Bacon backs EE BT Sport App
Kevin Bacon and a host of football greats are appearing in EE’s latest TV ad, promoting the fact that EE customers are being offered six months free access to BT Sport...
Nissan Leaf cars for GB Gold winners
Nissan will give away special gold-wrapped all-electric Nissan LEAF cars to its athlete ambassadors who win gold at the Rio 2016 Olympic and Paralympic Games. The...
