Tag: basketball, brand characters, competition, competitions, digital, event marketing, experiential, food, international, Müller, Müller Wiseman Dairies, NBA, on-pack, on-pack promotion, prize draw, prize draws, prize promotion, prize promotions, shopper marketing, sponsorship, sports, sports sponsorship, token collect, unique codes, US National Basketball Association
Müller and NBA Global Games London 2017
Müller Rice has announced an extended partnership with the US National Basketball Association (NBA) that sees the brand become an official marketing partner of the...
Red Bull Shout/out debut
Red Bull is launching a new free social media tool called Shout/out, which incorporates speed-reading techniques to turn users’ text into ‘flash card’ messages,...
Fridge Raiders ‘Snacker Hacker’ promo
Matthessons Fridge Raiders has launched a £1m campaign, ‘The Snacker Hacker’, which involves six of the world’s biggest YouTube gamers, with a combined follower...
Foster’s Melbourne cricket match draw
UK consumers are being offered the chance to win a trip for four adults to watch a top Australian domestic cricket match at the famous Melbourne Cricket Ground, courtesy...
Um Bongo Movember ‘grow the mo’ pack
Juice drink Um Bongo has created a limited edition of its tropical flavour juice drink in support of the Movember fundraising campaign. All the Um Bongo characters who...
Brands support LGBT Rainbow Laces
Adidas, Aon and Aviva are backing this year’s Rainbow Laces campaign, which is run by LGBT charity Stonewall UK to combat homophobia and transphobia in sport. The 2016...
Carabao launches through-the-line push
Carabao Energy Drink has launched a new multi-million pound integrated marketing campaign entitled ‘Free Your Inner Carabao’, featuring press, digital, outdoor,...
Duracell sets pace for Great Run
Duracell and the Great Run Series have announced that the Great North Run will feature pacemakers for the first time ever when the runners take to the streets of...
Cadbury uses Channel Mum vlogger ads
New parenting vlogger site Channel Mum has launched what it claims is the world’s biggest vlogger campaign using an unprecedented 100 vloggers simultaneously, on...
Eisberg wine partners Tour of Britain
Eisberg, the UK’s leading alcohol-free wine brand, has agreed a three-year sponsorship deal to become the Official Wine Partner for the Tour of Britain, the UK’s...
