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Rockstar, the energy drink brand distributed in the UK by AG Barr, is partnering with the upcoming Baywatch movie for an on-­pack promotion offering shoppers the chance to win an ‘Ultimate VIP Miami Experience’, including a pool party and luxury yacht trip.

Rockstar teams up with Baywatch movie

Rockstar, the energy drink brand distributed in the UK by AG Barr, is partnering with the upcoming Baywatch movie for an on-­pack promotion offering shoppers the chance...

Tropicana has launched another on-pack promotion to encourage people to enjoy a ‘Little Glass’ of fruit juice as part of a healthy and balanced diet and is giving away one character glass for every three promotional packs purchased.

Tropicana runs ‘Little Glass’ promotion again

  Tropicana has launched another on-pack promotion to encourage people to enjoy a ‘Little Glass’ of fruit juice as part of a healthy and balanced diet and is...

Fruit Shoot It’s My Thing integrated campaign

Britvic is launching a new campaign for Robinsons Fruit Shoot, called It’s My Thing, celebrating children doing what they are passionate about. A 40’ TV ad – which...

The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount of sugar children are consuming even before they get to school.

Change4Life barcode scanning app targets pre-school sugar

The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount...

Monster Energy is running a UK promotion offering consumers the chance to win a trip to the Winter X Games extreme sports event in Aspen, Colorado, USA, in January 2017. Monster is a sponsor of the Winter X Games and also has a team which will be competing.

Monster Energy X Games US snowsports trip

Monster Energy is running a UK promotion offering consumers the chance to win a trip to the Winter X Games in Aspen, Colorado, USA, in January 2017. The X Games is an...

Coca-Cola’s iconic Coca-Cola Christmas truck tour kicks off this year on November 17th 2016, with visits planned for 44 stops locations across the UK in the run up to Christmas Day. Plus, for the first time, the truck will also be making appearances on fans’ Twitter feeds – anyone tweeting #HolidaysAreComing will see the Coca-Cola Christmas truck appear in their tweet.

Coca-Cola Christmas truck tour visits Twitter

Coca-Cola’s iconic Coca-Cola Christmas truck tour kicks off this year on November 17th 2016, with visits planned for 44 stops locations across the UK in the run up to...

Rockstar, the energy drink made by AG Barr, has teamed up with new console game ‘Gears of War 4’ for an Xbox on-pack promotion. Running across one million cans of 500ml Rockstar Original (plain and 99p price-marked packs) throughout October and November, the promotion gives UK consumers the chance to win a pack containing an Xbox One S console, Gears of War 4 game and gaming headset every day for 61 days.

Rockstar runs Gears of War prize promo

Rockstar, the energy drink made by AG Barr, has teamed up with new console game ‘Gears of War 4’ for an Xbox on-pack promotion. Running across one million cans of...

Juice drink Um Bongo has created a limited edition of its tropical flavour juice drink in support of the Movember fundraising campaign. All the Um Bongo characters who appear on pack feature Movember moustaches and there will also be information about the charity and a call to get involved with the month-long Um Bongo activities online.

Um Bongo Movember ‘grow the mo’ pack

Juice drink Um Bongo has created a limited edition of its tropical flavour juice drink in support of the Movember fundraising campaign. All the Um Bongo characters who...

GLACÉAU smartwater is running a geo-targeted ‘hyper-local’ Digital Out-Of-Home (DOOH) campaign which shares tips from celebrities, fashion experts and other influencers with Londoners who are within 500 metres of a beacon-equipped poster site.

GLACÉAU geo-targeted DOOH push

GLACÉAU smartwater is running a geo-targeted ‘hyper-local’ Digital Out-Of-Home (DOOH) campaign which shares tips from celebrities, fashion experts and other...

Carabao Energy Drink has launched a new multi-million pound integrated marketing campaign entitled ‘Free Your Inner Carabao’, featuring press, digital, outdoor, experiential, mobile, PR, social media and a link with London Fashion Week which will see fashionistas offered free Tuk Tuk rides as well as samples of the product.

Carabao launches through-the-line push

Carabao Energy Drink has launched a new multi-million pound integrated marketing campaign entitled ‘Free Your Inner Carabao’, featuring press, digital, outdoor,...