Tag: carbonated beverages, digital, energy drinks, experiential, in-store, Lucozade, Lucozade Ribena Suntory, money off coupons, money off next purchase, MONP, retail, sampling, shopper, shopper marketing, soft drinks, television, TV, TV advertising
Lucozade Energy to sample 7 million consumers
Lucozade Energy is delivering its biggest ever sampling activity across the UK this year as part of its wide-reaching Energy Beats Everything campaign. The brand’s...
PepsiCo UK launches cross-brand ‘Summer of Football’ campaign
PepsiCo brands are coming together this summer to encourage shoppers to host their own big night in with its range of snacks and beverages and get behind their favourite...
Coca-Cola kicks off 2018 FIFA World Cup activity with on-pack promo
Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating...
Lucozade Sport ‘Move More, Win More’ competition drives consumer activity
Lucozade Sport, the UK’s best-selling sports drink, has unveiled limited-edition packs featuring a new version of its ‘Move More, Win More’ on-pack competition,...
innocent Super Smoothies show drinkers how to live on the bright side
Drinks brand innocent is using experiential marketing to show consumers how to live on the bright side, by bringing the brand’s latest Super Smoothie ad to life in...
Lucozade Sport Fitwater links with Anthony Joshua for £3.5m marketing campaign
Lucozade Sport Fitwater, the latest addition to the Lucozade sports drink family, has launched a new campaign featuring unified heavyweight boxing champion and Lucozade...
innocent Super Juice samples Londoners
A new campaign to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, is giving Londoners the chance to try the three recipes (Apple,...
Highland Spring runs ‘Life, with added H2Oomph’ prize push
Water brand Highland Spring is running a new on-pack campaign that celebrates everyday bravery, offering 10,000 experience prizes that promise ‘Life, with added...
Strathmore adds runner Laura Muir to brand ambassador roster
Strathmore bottled water has signed Team GB athlete and last year’s European Indoor 1500m and 3000m champion, Laura Muir, as one of its brand ambassadors. As the...
Robinsons runs ‘Cordially Invited’ pop-up for new adult cordial range
Soft drink brand Robinsons is backing the launch of two new ranges designed especially for adults, Fruit Creations and Fruit Cordials, with a pop-up named ‘Cordially...
