Tag: celebrity endorsement, charity, charity partnership, content marketing, digital, event marketing, experiential, food, Hellmann's, partnership, partnership marketing, partnerships, pop-up, pop-ups, retail, shopper, shopper marketing, social media, Unilever
Hellmann’s launches Real Food Tour
Hellmann’s is bringing together food entrepreneurs from Britain, Berlin and California to serve up deli sandwiches to UK consumers as part of its Hellmann’s Real...
Chiquita Bananas offers Londoners free rides for a banana
Chiquita Brands International has launched a major marketing campaign for its Chiquita bananas, kicking off the activity with the offer of a free ride for Londoners in...
Jaguar Land Rover celebrates with Goodwood Top Trumps prize game
Jaguar Land Rover is driving footfall to its stand at this year’s Goodwood Festival of Speed with a specially-commissioned exclusive digital Top Trumps App for...
Aperol brings Spritz Sundial Social back to London South Bank
Italian spirits brand Aperol is bringing its Aperol Spritz Sundial Social back to London South Bank, offering Londoners free Aperol Spritz serves when the 20 foot wide...
Rollover partners Mission: Impossible Fallout for Paris trip competition
Rollover Hot Dogs is partnering with Mission: Impossible Fallout, the sixth film in the Mission: Impossible series (in UK cinemas 25th July) with a competition to win a...
Barefoot’s ‘Bare Your Sole’ campaign champions diversity through people’s quirks
Barefoot Wine & Bubbly is again running its successful #BareYourSole roadshow campaign across the UK during July. Now in its third year, the activity, which sees a...
Nestlé launches Fab ice lolly summer roadshow at London South Bank
Nestlé-owned ice lolly brand Fab is taking over Bernie Spain Gardens on London South Bank to launch its summer roadshow this Saturday, before taking the experiential...
Branston launches #PleaseTheCheese festival sampling tour
Branston, the UK’s best-selling pickle brand, is to launch a UK sampling tour this month, as part of a wider marketing initiative to aimed at reinforcing the pickle...
Häagen-Dazs launches ice cream fashion collection during Berlin Fashion Week
Häagen-Dazs is making its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week. ‘The House of Häagen-Dazs 48 Hour Collection’...
How does Promotional Marketing fit into today’s marketing mix?
Jul 05, 2018
Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...