Tag: data, data analytics, data collection, direct marketing, event, event marketing, experiential, mass participation events, pet owners, petfood, pets, sampling, shopper, shopper marketing, social media, Very Important Pooches, VIP
Nation’s dogs get VIP treatment
A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners. VIP will be appearing at more...
Homepride and Emma Bridgewater team up
Homepride flour is launching an on-pack promotion offering consumers the chance to claim a range of limited edition collectibles from British pottery maker Emma...
McDonald’s biggest ever Monopoly promotion launches
McDonald’s launches McDonald’s Monopoly Win Win, the latest version of its annual Monopoly promotion, on March 22nd 2017. The promotion ends Tuesday May 2nd 2017....
Dr. Oetker signs Bake Off winner for new campaign
Home baking brand Dr. Oetker has teamed up with 2012 Great British Bake Off winner, John Whaite, to support its “Dare to Bake” campaign, and is offering home bakers...
Peperami crusade against London potholes
Meat snack brand Peperami is running a spoof promotional campaign encouraging consumers in London and the South East of England to report potholes that they think need...
Dinner to Dine For multi-brand roadshow returns
Dinner to Dine For; Together is Better, the IPM Award-winning multi-brand experiential roadshow campaign organized by agency Brand Belief, has launched for the fourth...
Innocent Sow & Grow school campaign 2017
Innocent drinks and not-for-profit organisation Grow It Yourself have joined forces with blogger and chef Emily Leary to launch this year’s “Sow & Grow”...
PG tips partners Red Nose Day 2017
PG tips is the official Red Nose Day partner for the 2017 charity fundraising initiative, organised by charity Comic Relief. The brand has launched a #1MillionLaughs...
‘Pay With A Poem’ on World Poetry Day 2017
Viennese family-owned coffee company Julius Meinl is celebrating this year’s World Poetry Day on March 21st with its fourth annual ‘Pay With A Poem’ initiative....
Quorn major brand re-launch, new shopper agency
Meat-free brand Quorn is putting £10m behind a brand re-launch to boost engagement with shoppers and inspire consumers with recipes and meal ideas to raise...
