Tag: automotive, cars, experiential, pop-ups, roadshow, roadshows, sampling, shopper, shopper marketing, shopping centres, test drives, TRO, Volvo
Volvo invites consumers to ‘Escape the City in your City’ with new pop-up activity studio
Volvo Car UK is to bring a Scandinavian sanctuary to some of the UK’s busiest cities, offering locals a retreat from the stresses and strains of daily life. Opening in...
My Little Pony Friendship Tour returns to UK
The My Little Pony Friendship Tour, an experiential roadshow celebrating Hasbro’s iconic girls’s toy brand, My Little Pony, returns to the UK this summer...
The Nerf Test Centre tours UK
Hasbro toy brand, Nerf, has launched a new nationwide roadshow, The Nerf Test Centre, which will tour the UK from 28th July. The Nerf Test Centre sees the shipping...
Chargemaster opens UK’s first electric vehicle experience centre
Electric vehicle charging company Chargemaster has just opened the EV Centre, the UK’s first ever Electric Vehicle Experience Centre, in the centre:MK shopping mall....
Rowntree’s ‘sushi belt’ activation for lower sugar range
Rowntree’s has backed the launch of its new 30% less sugar range of Fruit Pastilles and Randoms with a brightly-coloured factory-style pop up full of bending pipes,...
Three partners Kinetic for VR experience for shoppers in London and Birmingham
Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and Kinetic, the specialists in contextually connecting and activating audiences on...
Eurotunnel Le Shuttle runs ‘Mystery Tunnel’ experiential at Bluewater, Lakeside
Eurotunnel Le Shuttle has just run a two-week experiential campaign at Bluewater and Lakeside shopping centres to promote the benefits of travelling to Europe by car via...
Zeek ‘gift cards for cash’ pop-up
Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a one-day pop-up shop offering consumers the chance to swap their unwanted...
Three things to learn from the annual Christmas Grotty experience
Andy DeVito of Blackjack Promotions has some timely advice on Christmas-related marketing The Christmas period is all about tradition. The supermarket aisles filled with...
Xbox launches zombie game trailer in Christmas lights
Xbox has installed a series of Christmas lights that form the first-ever game trailer consumers can actually walk through. The lights – installed in the shopping plaza...
