Tag: coupons, loyalty, loyalty programs, mobile, mobile coupons, promotional mechanics, research, retail, retail experience, retailer loyalty, shopper, shopper marketing, Shoppercentric
Shoppercentric research: in tough times, consumers favour loyalty cards
Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store...
Disappointing promotions damage shopper trust
Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK consumers trust...
Strategies to cope with shoppers tightening their belts
Economic and political uncertainty is affecting consumer attitudes and choices, says Danielle Pinnington of Shoppercentric 2017 is certainly proving to be a roller...
Retailers dismiss Gen Z shoppers at their peril!
Generation Z shoppers (those aged from 15 to 24) are shop-happy and digitally-savvy consumers who are open to being influenced by retailers – but they also have high...
