Tag: consumer habits, experience, news, opinion, retail, sample and trial, shopper
The real reason consumers change brands
Natalie Betts, Director at Relish Agency, shares how trial and sample of a product can encourage consumers to change the brands they habitually buy from. There are a...
Will collaborative retail save our high streets?
Independent retailers should think creatively and work together to avoid going to the wall and revitalise beleaguered high streets, according to a new report...
Sainsbury’s opens ‘giving store’ pop-up to collect food and gift donations
Sainsbury’s has launched its ‘Giving Store’ in London’s Covent Garden, where customers will have the chance, using pre-paid tokens, to take goods from the...
Lancôme brings Paris inspired Christmas installation to St Pancras International
Lancôme has teamed up with St Pancras International, Wavemaker & Kinetic Worldwide to unveil this year’s festive installation, inspired by Paris’s most iconic...
Baby Boomers are far from fuddy duddies
New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products...
Cash, clout and creativity: the Gen Z currency of the future
Hustle culture, self-branding and immersion in the influencer universe have created a cultural eco-system of social shopping for the next generation that’s born,...
Walkers to launch Christmas campaign with Mariah Carey
This Christmas, Walkers is launching its festive on-pack promotion and marketing campaign, with global superstar Mariah Carey. The promotion will run across the...
Halloween spending expected to reach record £387m
New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings...
Experience12 appoints Holly Carters from MediaCom to boost client services team
Experience12, the pop culture marketing agency, announces they have appointed Holly Carters as Account Manager, further bolstering the client services team that has gone...
Cat Club celebrates their 20th anniversary with the Purrfect on-pack promotion
Elevator Promotions, has launched an on pack promotion to celebrate the 20th anniversary of leading Irish catfood brand, Cat Club. Cat Club is the number 1 Irish made...
