Tag: awards, experiential, industry awards, industry news, international, IPM, on-pack promotion, partnership marketing, retail, shopper
IPM Awards 2016 opens
The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2016 Call for Entries, with an updated categories list aimed at showcasing and...
Duracell Star Wars Blippar packs
Duracell and Lucasfilm have announced a new partnership and creative campaign ahead of the highly anticipated release of Star Wars: The Force Awakens, featuring limited...
Coca-Cola US runs ‘Share with Santa’
Coca-Cola in the US has launched a new Christmas-themed “Share a Coke” label campaign, giving consumers the chance to order bottle with seasonal names and messages....
Snipp recruits loyalty expert Spicer
Global loyalty solutions group Snipp Interactive has appointed Mark Spicer as Director, Loyalty Solutions. Based in London, Spicer will report to Adam Doran, Managing...
Tyrrells first ever integrated campaign
For the first time in its 13 year history, premium hand-cooked crisp brand Tyrrells is launching a brand new integrated campaign to raise awareness and drive further...
Fairy partners Make-A-Wish again
Procter & Gamble’s leading dishwash brand Fairy is partnering the Make-A-Wish Foundation for the 12th year running, and has teamed up with The Saturdays’...
Turnbull & Asser raises cash for Dogs Trust
UK male fashion brand Turnbull & Asser has revived a promotion from the 1930s to help raise money for canine charity Dogs Trust this Christmas. Customers can now...
McCain £1.6m free Roast Trays
Frozen food company McCain is backing the launch of its new McCain Roasts frozen roast potatoes with a shopper marketing campaign in Iceland which aims to give away...
RAPP UK names Freeland UK CEO
Digital, relationship and promotional agency group RAPP has appointed Chris Freeland as UK Chief Executive Officer, effective January 2016. Freeland was previously Joint...
‘Sausages & Chip’ from Richmond
Kerry Foods’ Richmond Sausages brand is launching a new £3m integrated ‘Sausages & Chip’ campaign, giving families the chance to win one of 200,000 microchips...
