Tag: Arla, celebrity endorsement, competitions, Cravendale, dairy industry, digital, film, film partnerships, food, prize draw, prize promotion, prize promotions, shopper, shopper marketing, social media, soft drinks
Cravendale partners ‘Eddie the Eagle’ movie
Filtered milk brand Arla Cravendale has partnered with Lionsgate to support the UK release of the film ‘Eddie the Eagle’ from April 1st 2016, and is running a major...
Lee Kum Kee partners Kung Fu Panda 3
Chinese sauce brand Lee Kum Kee has partnered with Twentieth Century Fox and DreamWorks Animation to feature characters from the new movie, Kung Fu Panda 3, in...
Brancott Estate wine chiller competition
Pernod Ricard’s Brancott Estate brand is marking its 40th anniversary with a major on-pack promotional campaign in the UK’s off-trade, offering wine drinkers the...
Weight Watchers runs fitness prize promo
Weight Watchers (UK) Limited, the world’s leading provider of weight management services, has launched an industry-first cross-category promotion in the UK,...
Greene King: ‘What’s the Story’, London Glory
UK brewer Greene King has just launched a year-long experiential and social campaign to celebrate the new look and taste of its capital-inspired ale, London Glory, by...
Levi Strauss brings recycle discounts to UK
Levi’s is rolling out its clothes recycling initiative in the UK, with a 10% discount on Levi’s products for consumers who donate old clothes and shoes....
Vita Coco Simple Island competition
Vita Coco has launched its first ever national on-pack marketing campaign and biggest on-pack promotion to date, ‘Take a sip, win a trip’. The promotion, which is...
Shreddies partners Britain’s Got Talent
Cereal Partners UK’s Shreddies breakfast cereal is partnering with ITV’s Britain’s Got Talent and will be leveraging the deal in marketing and promotions running...
Kettle Chips Taste of Luxury returns
Kettle Foods has brought back its Taste of Luxury on pack prize promotion on its 40g handy packs of Kettle Chips for the third year running. This time, the grand prize...
Dr. Oetker Ristorante £3m integrated push
Dr. Oetker Ristorante, the UK’s leading thin and crispy frozen pizza brand, is launching a £3m integrated support campaign including its biggest ever sampling drive....
