Tag: Cadbury, charity, charity partnership, confectionery, food, holiday prize, instant win, international, Mondelez, on-pack, on-pack promotion, ParalympicsGB, partnership marketing, prize promotion, prize promotions, Rio 2016 Olympic and Paralympic Games, shopper, shopper marketing
Cadbury ‘Wini Eggs’ for ParalympicsGB
Mondelez is partnering ParalympicsGB with an instant-win promotion on its Cadbury Mini Eggs offering 10 five night family trips to Rio. Consumers who buy a special 90g...
Space win Arla’s Starbucks RTD business
Creative agency Space has been appointed to work on the Starbucks’ Ready to Drink range, which is produced and sold across EMEA by Arla Foods. Space won the work...
Kopparberg Fruit Lager campaign
Kopparberg, the Swedish fruit cider brand, is supporting the roll-out of its new Fruit Lager product with a new heavy-weight marketing campaign including...
Toffifee first UK on pack promotion
Confectionery company Storck UK is launching its first UK on pack promotion for its Toffifee brand, offering the chance for consumers to win money off family adventures....
Carling celebrates 2016 football summer
Molson Coors, one of the UK’s biggest brewers, has revealed Carling’s promotional plans in the lead up to 2016’s ‘summer of football’, centred around the Euro...
Heineken Light digital sampling in Ireland
Dutch-based global brewing giant Heineken is bringing its Heineken Light lower alcohol beer to Europe for the first time, with a launch in Ireland supported by on and...
Next Generation Loyalty
Mark Spicer of Snipp Interactive looks at how some key technologies and trends are impacting the loyalty industry Most loyalty programs were conceived decades ago and...
Volvic Juiced launches #smallvictories
Volvic Juiced, the UK’s no.1 juicy water brand, is launching its biggest ever brand campaign and innovation launch, including media partnerships, OOH, experiential,...
Online marketing’s missing link
David Tymm of i-movo argues that digital coupons and vouchers can be the final link that completes online promotional campaigns Like those wearing sandwich boards...
Nurishment 35th birthday prize promo
Nurishment Original, the nutritionally enriched milk drink, is celebrating its 35th birthday with its biggest-ever on-pack promotion, with the chance to win technology...
