Tag: opinion, QR codes, shopper
Who’d have thought the QR code would be the New Normal?
By Rob Scott, Creative Director, TLC I recently revisited a planning piece from BBH, published at the height of the pandemic called Clumsy Human. It predicted three...
The IPM Awards & COGS Awards: Winners’ Week – The Results Are in!
In 2021 we have chosen to continue to respect the impact of the pandemic and to celebrate excellence through a digital IPM Award Winners’ Week reveal rather...
The IPM Awards & COGS Awards 2021: Winners’ Week – It’s Time
The IPM Awards & COGS Awards have always represented the pinnacle of excellence in our industry, recognising and applauding innovation and creativity in Promotional...
Swizzels launches fantastic ‘Find the Golden Love Hearts’ on-pack promotion
Swizzels have launched fantastic ‘Find the Golden Love Hearts’ on-pack promotion featuring across millions of Swizzels variety bags. Five golden Love Hearts rolls...
The Grant’s Whisky ‘Triple Chance’ on-pack promotion is back again for 2021… but this time even bigger!
With everyone desperate for live sport experiences this summer, and with the Euros and Olympics (hopefully) on the horizon, we’re celebrating sport coming home with...
‘Together, we are Great British Summer’ launches – Lucozade Ribena Suntory’s first multi-brand campaign
TracyLocke‘s first campaign with Lucozade Ribena Suntory, ‘Together, we are Great British Summer’, is now live and bringing bold, colourful energy to stores...
ZEAL helps BUXTON multi-pack sales “Rise Up”
The UK’s most effective brand activation agency, ZEAL Creative, is working with BUXTON natural mineral water to drive multi-pack purchase and reward shoppers with...
Unlocking The True Power Of Rewards-Insights from TCC
Most British and Irish shoppers want and expect a brand to reward their loyalty. As the pandemic has rapidly accelerated structural change within the industry, so has it...
Shoppers are Missing the In-Store Experience and Demand More Convenience from Online Retailers
With all but essential retail currently closed, UK consumers are missing aspects of the in-store shopping experience, according to a new nationwide survey published...
Contact-free sampling gives shopper a Boost
COVID has impacted businesses and brands in almost every way, but there is no reason for it to stop great marketing activation altogether. It just challenges us to...
