Tag: data, data analytics, data collection, direct marketing, event, event marketing, experiential, mass participation events, pet owners, petfood, pets, sampling, shopper, shopper marketing, social media, Very Important Pooches, VIP
Nation’s dogs get VIP treatment
A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners. VIP will be appearing at more...
Shopper agency FPP recruits Tim Orrell from JD Sports Fashion
Shopper agency FPP has recruited Tim Orrell to their senior team in the UK. Orrell, who joins from his role as Group Marketing Services Director at JD Sports Fashion...
Homepride and Emma Bridgewater team up
Homepride flour is launching an on-pack promotion offering consumers the chance to claim a range of limited edition collectibles from British pottery maker Emma...
Trebor runs retailer and consumer cash win promo
Mondelēz International is running a prize promotion for its Trebor mints range targeting the convenience channel, offering the chance for retailers and consumers to win...
Tropicana runs ‘Little Glass’ promotion again
Tropicana has launched another on-pack promotion to encourage people to enjoy a ‘Little Glass’ of fruit juice as part of a healthy and balanced diet and is...
Mars UK partners Google Play for Sweet Nights In
Mars Chocolate UK has updated its annual film-related on pack promotion through a partnership with Google Play which sees the confectionery giant offering consumers...
Ballantine’s Hard Fired ‘charred bars’
Ballantine’s Hard Fired whisky variant – matured in charred American oak barrels – has introduced multisensory charred bars to Paris airports to highlight the...
Cadbury Egg Hunts launch at National Trust sites
Mondelēz-owned confectionery brand Cadbury is again partnering the National Trust and National Trust for Scotland for the Cadbury’s Great British Egg Hunt campaign....
Brand & Deliver to handle Clangers partnerships
Specialist entertainment and partnership marketing agency Brand & Deliver has been appointed by international media company Coolabi Group to secure UK brand partners...
Creo study: PoS ’more influential’ than TV, radio, press
Eight out of 10 marketers rank Point of Sale (POS) as the most influential marketing channel for influencing shopper purchasing decisions, ahead of traditional channels...
