Tag: breakfast, cereals, Circle Agency, competition, competitions, Dorset Cereals, event marketing, experiential, festivals, food, food festivals, Institute of Promotional Marketing, IPM, IPM Awards, marketing to children, marketing to families, marketing to mums, marketing to women, prize draw, prize draws, prize promotion, prize promotions, sampling, shopper, shopper marketing
Dorset Cereals embarks on 2017 UK tour
With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand will again be...
Volvic launches biggest ever campaign to inspire consumers to ‘Let It Out’
Volvic, the Danone-owned mineral water brand, is kicking off its biggest-ever UK marketing campaign this summer across its flavoured waters range, Volvic Touch of Fruit...
Pepsi MAX Ginger experiential sampling and photo activation
Britvic is to run a sampling campaign at UK universities to promote the latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger. The campaign will centre...
Kerry Foods partners Sony’s The Emoji Movie
Kerry Foods is joining forces with Sony Pictures Consumer Marketing to run a new ‘Express Your Selfie’ on-pack promotion for its kids’ cheese snacking products,...
Nissan launches INFINITI F1 experience prize draw
Japanese automaker Nissan is launching a campaign for INFINITI, its luxury vehicle division, which offers five lucky winners the opportunity to test drive a real...
Sun-Pat ‘Fuelling Families’ offers sports kit prizes
Sun-Pat, the UK peanut butter brand, has launched a campaign aimed at encouraging children to get active this summer in partnership with Olympic gold medallist swimmer...
Tennent’s and lastminute.com in ‘Here to Serve’ on-pack promo
Tennent’s Lager is expanding its ‘Here to serve’ campaign with an on-pack competition offering consumers the chance to win one of 20 lastminute.com holidays worth...
Frontier craft lager teams up with Joe & Seph’s popcorn
Frontier, the new craft lager from brewer Fuller’s, has teamed up with gourmet popcorn brand Joe & Seph’s for an in-pub food pairing campaign encouraging trial...
UK self-regulatory system tightens rules on HFSS ads and promotions to kids
Tough new rules banning ads and promotions for food and drinks high in fat, salt or sugar (HFSS) from appearing in children’s non-broadcast media come into effect on...
Prize Management: Reward to Retain
Jul 11, 2017
Andrew Rae of incentives, rewards and prize management company The Black Tomato Agency argues for the value of rolling out the red carpet to attract and retain key...