Tag: industry news, promotional marketing industry, research, retail, shopper, shopper marketing, Shoppercentric
Strategies to cope with shoppers tightening their belts
Economic and political uncertainty is affecting consumer attitudes and choices, says Danielle Pinnington of Shoppercentric 2017 is certainly proving to be a roller...
Rowntree’s ‘sushi belt’ activation for lower sugar range
Rowntree’s has backed the launch of its new 30% less sugar range of Fruit Pastilles and Randoms with a brightly-coloured factory-style pop up full of bending pipes,...
Dorset Cereals embarks on 2017 UK tour
With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand will again be...
Volvic launches biggest ever campaign to inspire consumers to ‘Let It Out’
Volvic, the Danone-owned mineral water brand, is kicking off its biggest-ever UK marketing campaign this summer across its flavoured waters range, Volvic Touch of Fruit...
Pepsi MAX Ginger experiential sampling and photo activation
Britvic is to run a sampling campaign at UK universities to promote the latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger. The campaign will centre...
Kerry Foods partners Sony’s The Emoji Movie
Kerry Foods is joining forces with Sony Pictures Consumer Marketing to run a new ‘Express Your Selfie’ on-pack promotion for its kids’ cheese snacking products,...
Nissan launches INFINITI F1 experience prize draw
Japanese automaker Nissan is launching a campaign for INFINITI, its luxury vehicle division, which offers five lucky winners the opportunity to test drive a real...
Sun-Pat ‘Fuelling Families’ offers sports kit prizes
Sun-Pat, the UK peanut butter brand, has launched a campaign aimed at encouraging children to get active this summer in partnership with Olympic gold medallist swimmer...
Tennent’s and lastminute.com in ‘Here to Serve’ on-pack promo
Tennent’s Lager is expanding its ‘Here to serve’ campaign with an on-pack competition offering consumers the chance to win one of 20 lastminute.com holidays worth...
Prize Management: Reward to Retain
Jul 11, 2017
Andrew Rae of incentives, rewards and prize management company The Black Tomato Agency argues for the value of rolling out the red carpet to attract and retain key...