Tag: adults go free, cereals, free entry, free promotion, Kellogg's, marketing to families, marketing to mums, Merlin, on-pack, on-pack promotion, on-pack promotions, partnership, partnership marketing, partnerships, shopper, shopper marketing, theme park, visitor attractions
Kellogg Merlin ‘Adults Go Free’ promotion relaunches for 2018
Kellogg’s has announced that its exclusive ‘Grown-ups Go Free’ promotion with Merlin will return from January 2018, this time increasing the voucher value by 20%....
Once Upon A Time acquires brand activation/shopper agency Toucan
Integrated agency Once Upon A Time (OUAT) has today acquired brand activation and shopper marketing agency Toucan, for an undisclosed sum. Toucan has provided award...
Blackjack Promotions strengthens airport market research offering
Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has seen massive growth in demand for market research services...
Coca-Cola 2017 Christmas Truck Tour
Coca-Cola UK has announced that its Coca-Cola Christmas truck tour will kick off for 2017 in Glasgow on November 11th and will visit 42 stops nationwide during the...
Prize Promotions: The Gift That Keeps On Giving
For brands and agencies today, the opportunities offered by prize promotions and incentives are truly greater than ever before, says Chris Pearson of Element London...
tpf launches The Perfect LG TV Experience for LG Electronics
LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade...
Tiffany signature fragrance runs experiential at Heathrow T5
Tiffany is marking the launch of its new signature fragrance to the UK market with experiential activity in one of the busiest areas of Heathrow’s Terminal 5. The...
5 tips for using receipt validation in promotions
John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone’s talking about receipt validation...
Budweiser US partners Lyft for Prohibition lager launch
Budweiser is giving New York beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager. The recipe...
Fanta delivers scary 4D Halloween lift experience
Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a...
