Tag: Aldi, BOGOFs, coupons, discounters, Lidl, money off coupons, multibuys, on-pack promotion, on-pack promotions, research, shopper, shopper marketing, survey, two for one deals, Valassis, vouchers
Supermarket loyalty challenged by promotions and discounters this Xmas
Shoppers are as deal hungry as ever this Christmas, with 42% stating they are on the lookout for promotional offers for the festive supermarket shop, according to a...
Bacofoil runs pop-up experience at Cake & Bake Show
Bacofoil ran its first experiential pop-up experiential pop-up at November’s Cake & Bake Show, the UK’s biggest baking event, to challenge consumer perceptions...
Kraft Canada helps Canadians bridge distance with WiFi enabled teddy bears
Kraft Peanut Butter is running a promotion which allows Canadians separated from their loved ones this holiday season to send them hugs via internet-connected teddy...
Kalettes pop-up pushes vegetables in trendy Hoxton
Tozer Seeds has been running a pop-up to promote Kalettes, a natural cross between kale and Brussels sprouts, at Hoxton’s Railway Arch, Geffrye Street, London....
Baileys launches ‘Treat Stop’ indulgent pop-up in Covent Garden
Baileys has launched Baileys Treat Stop, a pop-up featuring the Diageo liqueur brand’s first customisable bar menu, where people can transform lattes, hot chocolates...
The Economist adds winter flavour to experiential campaign
In a new twist on its #feedingthefuture campaign, The Economist is encouraging Londoners to try free nutritious soup made from vegetables destined for the rubbish bin....
Carphone Warehouse launches £10m giveaway promo
Carphone Warehouse has launched a £10m giveaway promotion, its biggest ever. The campaign gives customers a guaranteed reward for spending in store from November...
Snickers in the US runs ‘Hungerithm’ variable value coupons at 7-Eleven
Mars brand SNICKERS is launching a money-off promotion with a difference in the US, to support its long-running “You’re Not You When You’re...
Hovis offers Lapland family trip in Christmas on-pack promotion
Hovis, the iconic British bread brand, is running a Christmas on-pack promotion on its Best of Both loaves offering consumers the chance to win a Grand Prize of a family...
MRM says yes Mentos
Marketing services experts Multi Resource Marketing (MRM) is working with the world’s second biggest selling candy brand, Mentos, on its Me&You on-pack loyalty...
