Tag: apps, beer, Carlsberg, competition, competitions, digital, entertainment marketing, event marketing, experiential, festivals, gigs, LiveNation, music, on-pack, on-pack promotion, on-pack promotions, partnership, partnership marketing, prize draw, Shazam, shopper, shopper marketing, sponsorship, television
Carlsberg launches Live Nation ticket competition
Carlsberg UK will be giving away a prize bundle including Live Nation and O2 Academy tickets to one lucky winner each week for 12 weeks, as part of its partnership with...
Wickes launches Wickes Trips guaranteed reward scheme
Trade and consumer DIY store chain Wickes has reintroduced its ‘Buy now, do it later’ campaign, and is backing it with a new initiative, Wickes Trips, which...
Branston launches Pickle Pioneers to demonstrate versatility
Branston, the UK’s best-selling pickle brand, has launched a new Pickle Pioneers campaign as part of a wider marketing strategy to encourage consumers to use the...
Glenmorangie runs American-style ‘Spice & Rye’ Speakeasy to promote new variant
Scotch whisky Glenmorangie is celebrating the Golden Age of American whiskey this March with Spice & Rye, a Speakeasy-style cocktail bar in the heart of Fitzrovia,...
Reebok, Sports Direct run Ultimate Fighting Championship “Reebok Knockout” experience
Reebok partnered with Sports Direct for an in-store activation to promote the global athletic footwear and apparel company’s association with the Ultimate Fighting...
Ben & Jerry runs birthday cake ballpit sampling event
To celebrate its 40th birthday, and its new Birthday Cake flavour, ice-cream brand Ben & Jerry’s ran a giant birthday cake themed ball pit at London’s Old...
McDonald’s launches Monopoly Wiiiin 2018 promotion
McDonald’s launches McDonald’s Monopoly Wiiiin, the latest version of its annual Monopoly promotion, on March 21st 2018. The promotion ends May 1st 2018. This is the...
NZ cheese brand Mainland creates 2000 piece jigsaw voucher
New Zealand cheese brand Mainland has just run an innovative consumer promotion which subverts the idea the 21st century consumers want instant gratification. To...
pladis launches new McVitie’s ‘Sweeter Together’ campaign
pladis-owned snacks brand McVitie’s has launched a brand-new Masterbrand campaign, ‘Sweeter Together’. The campaign explores the importance of real human...
Lucozade Sport Fitwater links with Anthony Joshua for £3.5m marketing campaign
Lucozade Sport Fitwater, the latest addition to the Lucozade sports drink family, has launched a new campaign featuring unified heavyweight boxing champion and Lucozade...
