Tag: amusement parks, Cadbury, chocolate, confectionery, digital, digital Out of Home, free, free entry, free tickets, industry news, leisure, Merlin, Mondelez, on-pack, on-pack promotion, on-pack promotions, Out of Home, partnership, partnership marketing, partnerships, retail, shopper, shopper marketing, snack, snack food, snacks, theme park, visitor attractions
Cadbury and Merlin reunite for on-pack free ticket promotion
Cadbury and Merlin Entertainments’ partnership, offering consumers free tickets for memorable days out during summer, is set to continue for a third year running....
Cadbury gives consumers chance to play football with Premier League stars
Cadbury is launching a new promotion, as part of its successful partnership with the Premier League, which offers consumers the chance to compete in a 5-a-side football...
Lucozade Sport ‘Move More, Win More’ competition drives consumer activity
Lucozade Sport, the UK’s best-selling sports drink, has unveiled limited-edition packs featuring a new version of its ‘Move More, Win More’ on-pack competition,...
innocent Super Smoothies show drinkers how to live on the bright side
Drinks brand innocent is using experiential marketing to show consumers how to live on the bright side, by bringing the brand’s latest Super Smoothie ad to life in...
Lambrini launches limited-edition spring bottle in collaboration with Fake Bake
Lambrini, the best-selling perry brand, has teamed up with self-tan specialist, Fake Bake, for a Spring on-pack promotion offering the chance to win Fake Bake products ,...
Valassis launches Cashback & Rewards promotion mechanic for brands
Valassis, the UK’s largest coupon and voucher services provider, has launched Cashback & Rewards, a new multi-channel promotional solution that facilitates direct...
Golden Wonder aims for bigger slice of the snacks market with Pizza Hut promotion
Leading savoury snack brand Golden Wonder is rewarding customers through a major on-pack promotion in partnership with Pizza Hut Restaurants. During the campaign,...
Treasury Wine Estates launches AR app for Gentleman’s Collection wines
Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Following the success of...
McVitie’s Nibbles ‘Sweeter Together Challenge’ crane game experiential and sampling
pladis-owned snacks brand McVitie’s is running an interactive experience to back its ‘Sweeter Together’ Masterbrand advertising and marketing campaign. In...
Benefit Cosmetics runs Extreme Brow Bar 65 feet above Thames
Benefit Cosmetics ran an activation at London’s Southbank Centre earlier this week featuring an Extreme Brow Bar – a cosmetics counter experience on a scissor lift...
