Tag: experiential, food, on-pack, on-pack promotion, partnership, partnership marketing, shopper, shopper marketing
Mr Kipling unveils life-sized BFG statue made of cakes
At the end of July, food artist, Michelle Wibowo, unveiled one of Roald Dahl’s most beloved characters; The BFG, made entirely from Mr Kipling cakes. The sculpture was...
Corky’s Schnapps adds a little sparkle to each bottle with on-pack gift
Capitalising on the rising trend of glitter and to coincide with the colourful festival season, Corky’s Schnapps, the only glitter schnapps on the market, is adding a...
Q&A with Jake Xu: The future of grocery retail
Maddie Cullen interviews Jake Xu, owner and Creative Director at Ready, on his view of what grocery retail will look like in the future. A few weeks back, I stumbled...
Lucozade becomes Larazade in new Shadow of the Tomb Raider partnership
Lucozade Energy is temporarily changing its name to Larazade in celebration of Lara Croft, the iconic fictional character and the main protagonist of the video game...
Foster’s encourages shoppers to ‘Shazam a Can’ to win Australia trip
Foster’s is giving consumers the chance to win a unique trip to “the thirstiest place on earth” – Ayers Rock, Australia – in an on-pack summer promotion in...
Coca-Cola teams up with Merlin for ‘reverse vending machine’ half price ticket programme
Coca-Cola Great Britain has partnered with Merlin Entertainments to offer people half price tickets to some of the UK’s most popular family attractions in exchange for...
Hooch targets 10m consumers with free movie campaign
Flavoured Alcoholic Beverage brand Hooch is set to unveil its biggest ever promotion, which will see the brand giving away a movie with every purchase of a promotional...
Glenfiddich launches new campaign for Experimental Series
Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on...
BrewDog declares UK cities ‘Punk States’ with free beer at city centre ‘roadblocks’
Independent craft brewer BrewDog is supporting its flagship beer, Punk IPA, with a series of ‘Punk State’ activations across key UK cities this summer. The...
How to make your Christmas campaign stand out
Jul 26, 2018
It may be roasting outside, but for marketers, Christmas is just around the corner. Maddie Cullen of Ready Agency provides some tips on targeting consumers during the...