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IPM Awards 2024: And the Winners Are..

Celebrate the stars of promotional marketing at the IPM Awards 2024, where creativity, innovation, and impact take centre stage.

Peel, Play, and Win! The Magic of McDonald’s Monopoly Returns

Discover the magic behind McDonald's Monopoly, one of the most iconic and successful promotions in history. Uncover how this campaign continues to engage customers, with...

The Power of Personalisation: How Coca-Cola’s “Share a Coke” Became a Marketing Masterclass

Dive into the story behind the 'Share a Coke' campaign—a marketing masterclass in personalisation.

Cadbury Brings the Sunshine and Generosity in Heart-Warming Flake 99 Campaign

This summer, Cadbury is reviving the classic British seaside experience with its Flake 99 bus service.

tpf Drops Prize Lockers Packed with Rewards Across John Lewis Stores 

Get ready for a summer of surprises as tpf deposits prize lockers across the UK.

TA-DAA! Activation Spices Up Shopper Journey with Tilda

Activation partners with Tilda for a flavourful campaign.

Cat Among The Pigeons creates a lunchbox winner for Soreen

Promotional marketing agency Cat Among The Pigeons has announced the launch of a major on-pack promotional campaign for Soreen, the UK’s original malt loaf. ‘Find a...

Haygarth appointed as Warburtons’ new Shopper Agency

Creative agency, Haygarth, has been appointed by British baking brand, Warburtons, as Lead Shopper Marketing Agency across its entire portfolio. The appointment follows...

Whole Earth Partners with Team GB for Paris 2024

With Whole Earth once again being crowned an official partner of Team GB, Activation is offering shoppers the chance to win a once-in-a-lifetime trip to the Paris 2024...

Cat Among The Pigeons Creates Horlicks Wellness Campaign

Cat Among The Pigeons has created a major brand partnership promotion for Horlicks as part of its ongoing marketing campaign to drive trial and attract a younger...