Tag: opinion, shopper, shopping, terminals, travel
Are travel terminals increasingly becoming shopping destinations?
Fiona Rayner, Head of Experiential and International at Blackjack Promotions, shares how travel terminals have the opportunity to create captive experiential activity...
Birds Eye raises awareness of sustainable fishing with ‘Follow the Fish’ on-pack promotion
Birds Eye is encouraging families to explore how their fish is sustainably sourced, as part of a new campaign and an on-pack promotion across its Fish Fingers and Coated...
Nestlé brings ‘MORE’ to the party with new KitKat and Yorkie bars
Two exciting new Nestlé chocolate bars are coming to the UK and Ireland with the promise of ‘MORE’ for KitKat and Yorkie fans. The new bars come with more fruit,...
Benefit Cosmetics and Deliveroo partner for the ‘Cake-Away’ experience
To celebrate the launch of the Boi-ing Cakeless Concealer, Benefit Cosmetics have partnered with Deliveroo to to offer make-up lovers the chance to try the new...
Mentos to ‘sweeten up’ the category with compliments
Mentos is investing £1.6m in its biggest campaign of the year. The new limited edition product aims to bring people together and inject a dose of innovation into the...
UK shoppers fighting back against online retailers who fail to deliver
UK consumers are fighting back against online retailers that fail to deliver, a new research report of what the UK public expects from retailers when shopping online,...
Rockstar energy drink gears up with Xbox for latest on-pack promotion
Rockstar Energy Drink and Xbox have unveiled plans to launch the largest fan-inspired gaming on-pack promotion to date in support of the upcoming Gears 5 release. The...
Swizzels launch new ‘Snap your Summer’ campaign
This week sees the launch of a new summer campaign for sweet manufacturers, Swizzels, supporting a range of Swizzels products, including Choos, Squashies, and variety...
Elevator meet passengers with Tayto activation
Golf’s most prestigious major, The Open Championship, returned to Northern Ireland for the first time in 68 years! With up to 250,000 fans expected to visit Portrush...
Brass cleans up with five award wins
Leeds-based full-service agency, Brass is celebrating after taking home five awards at the prestigious 2019 Institute of Promotional Marketing (IPM) Awards held at The...
