Tag: Five by Five, research, shopper
Baby Boomers are far from fuddy duddies
New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products...
Cash, clout and creativity: the Gen Z currency of the future
Hustle culture, self-branding and immersion in the influencer universe have created a cultural eco-system of social shopping for the next generation that’s born,...
Walkers to launch Christmas campaign with Mariah Carey
This Christmas, Walkers is launching its festive on-pack promotion and marketing campaign, with global superstar Mariah Carey. The promotion will run across the...
Halloween spending expected to reach record £387m
New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings...
Experience12 appoints Holly Carters from MediaCom to boost client services team
Experience12, the pop culture marketing agency, announces they have appointed Holly Carters as Account Manager, further bolstering the client services team that has gone...
Cat Club celebrates their 20th anniversary with the Purrfect on-pack promotion
Elevator Promotions, has launched an on pack promotion to celebrate the 20th anniversary of leading Irish catfood brand, Cat Club. Cat Club is the number 1 Irish made...
5 customer experience principles to max out your next promotion
Jason Waghorn, Director at VCG PromoRisk, shares how applying the principles of customer experience design can give promotions an effectiveness boost. A sales promotion...
Spontex Sponge launches national on-pack promotion
Leading digitally-centred brand, shopper and promotional marketing agency, Activation, have launched ‘Scrub & Win’, a national on-pack promotion for Spontex...
New research reveals shoppers are captivated by luxury brands, but let down by the digital experience
A new independent study of 3,000 UK, France and United Arab Emirates (UAE) luxury and lifestyle retail shoppers, commissioned by global ecommerce search, Attraqt...
Revlon opens 24hr Beauty Salon in London to celebrate its colorstay foundation
Revlon is opening a beauty salon in London’s for 24 hours with complimentary treatments to the public for an exclusive 24 hours only in celebration of America’s...
