Tag: digital, news, shopper
Raise the Bar. Make Your Mark. Enter the IPM Awards 2025
The IPM is delighted to open entries for The Awards 2025! After another remarkable year of creativity, innovation, and impact in promotional marketing, we are excited to...
Kallø Launches Innovative In-Store Experience at Waitrose to Celebrate Breakfast Range
Kallø, the ‘naturally different’ food brand from Ecotone UK, is marking its entrance into the breakfast category with an exciting new in-store experience, building...
Activation & Tilda Serve Up New Year Rice-olutions Campaign
January often comes with a shift in consumer habits—out with indulgence and in with healthier choices. Tilda’s latest campaign, ‘New Year’s...
CMA Report Finds Loyalty Schemes Offer Genuine Savings, but Shopping Around Remains Key
The Competition and Markets Authority (CMA) has released findings that confirm loyalty-priced promotions at major supermarkets offer genuine savings to shoppers,...
Wall’s Hits the Right Note with ‘Sing It to Win It!’
Wall’s Sing It to Win It! challenges the UK to belt out their take on the tagline for a chance at £5,000 and a starring role in a national radio ad.
Poundland Gets Perky with a Chart-Topping Loyalty Programme
Poundland has launched its nationwide loyalty program, Poundland Perks, across 850 stores and online platforms, marking a significant advancement in high-street retail...
Roald Dahl’s the BFG is the Star of Sainsbury’s New Heartwarming Christmas Advert
UK supermarket Sainsbury’s has debuted their exciting new Christmas advertisement today, featuring Roald Dahl’s universally beloved character the BFG.
Is the High-Protein Snack Category Ready for a Cosmic Shift?
Meateors has landed with a playful brand identity and a powerful digital strategy aimed at revolutionising the meat snacking category.
Branston Teams Up with Netflix’s That Christmas to Spread Festive Cheer
Branston partners with Netflix’s That Christmas to spread festive cheer through disruptive in-store activations for shoppers.
N2O Joins GLOBE GROUPE to Accelerate Growth in Retail Experiential Marketing
N2O announces acquisition by GLOBE GROUPE, the leading European group dedicated to shopper marketing.
