Tag: news, shopper, shopper marketing
CMA Report Finds Loyalty Schemes Offer Genuine Savings, but Shopping Around Remains Key
The Competition and Markets Authority (CMA) has released findings that confirm loyalty-priced promotions at major supermarkets offer genuine savings to shoppers,...
Wall’s Hits the Right Note with ‘Sing It to Win It!’
Wall’s Sing It to Win It! challenges the UK to belt out their take on the tagline for a chance at £5,000 and a starring role in a national radio ad.
Poundland Gets Perky with a Chart-Topping Loyalty Programme
Poundland has launched its nationwide loyalty program, Poundland Perks, across 850 stores and online platforms, marking a significant advancement in high-street retail...
Roald Dahl’s the BFG is the Star of Sainsbury’s New Heartwarming Christmas Advert
UK supermarket Sainsbury’s has debuted their exciting new Christmas advertisement today, featuring Roald Dahl’s universally beloved character the BFG.
Is the High-Protein Snack Category Ready for a Cosmic Shift?
Meateors has landed with a playful brand identity and a powerful digital strategy aimed at revolutionising the meat snacking category.
Branston Teams Up with Netflix’s That Christmas to Spread Festive Cheer
Branston partners with Netflix’s That Christmas to spread festive cheer through disruptive in-store activations for shoppers.
N2O Joins GLOBE GROUPE to Accelerate Growth in Retail Experiential Marketing
N2O announces acquisition by GLOBE GROUPE, the leading European group dedicated to shopper marketing.
IPM Awards 2024: And the Winners Are..
Celebrate the stars of promotional marketing at the IPM Awards 2024, where creativity, innovation, and impact take centre stage.
Peel, Play, and Win! The Magic of McDonald’s Monopoly Returns
Discover the magic behind McDonald's Monopoly, one of the most iconic and successful promotions in history. Uncover how this campaign continues to engage customers, with...
The Power of Personalisation: How Coca-Cola’s “Share a Coke” Became a Marketing Masterclass
Dive into the story behind the 'Share a Coke' campaign—a marketing masterclass in personalisation.
